RAG (Retrieval-Augmented Generation) is a technique that makes AI assistants smarter by letting them look up information before answering. Instead of relying only on what they learned during training, RAG systems search through documents, databases, or the web to find relevant facts — then use those facts to generate accurate, up-to-date responses.
Imagine you have a really smart friend who knows a lot of things. But sometimes, when you ask them a question, they're not 100% sure of the answer — maybe it's about something that happened last week, or something very specific.
RAG is like giving your smart friend a backpack full of books and notes. Before answering your question, they can quickly flip through their backpack to find the right information. Then they give you an answer based on what they just read!
So instead of just guessing or saying what they think they know, your friend can actually look it up and give you a better answer. That's what RAG does for AI — it lets the AI "look things up" before responding to you.
Historical context: The term "Retrieval-Augmented Generation" was coined by Facebook AI Research (now Meta AI) in a 2020 paper. It emerged because large language models (LLMs) like GPT have a fundamental limitation: their knowledge is frozen at the time of training. If you train a model in 2023, it doesn't know about events in 2024.
Before RAG, there were two separate worlds: retrieval systems (like Google Search, which finds documents) and generation systems (like ChatGPT, which writes text). RAG combined them into a single pipeline.
The core insight: Instead of trying to cram all knowledge into a model's weights (which is expensive and gets outdated), let the model access an external knowledge base at inference time.
Why this matters:
You ask an AI: "What was our company's revenue last quarter?" A vanilla LLM would have no idea. A RAG system searches your internal financial documents, finds the quarterly report, and answers: "$4.2M, up 15% from Q2" — with a link to the source.
The RAG pipeline explained:
1. Indexing (offline): Documents are chunked into smaller pieces (typically 256-512 tokens), then converted into vector embeddings using an embedding model (like OpenAI's text-embedding-3 or open-source alternatives like BGE, E5). These vectors are stored in a vector database.
2. Retrieval (at query time): When a user asks a question, the query is also converted to a vector. The system performs a similarity search (cosine similarity, dot product) to find the k most relevant document chunks.
3. Augmentation: The retrieved chunks are inserted into the LLM's prompt as context, typically in a format like: "Based on the following documents: [chunks]. Answer the user's question: [query]"
4. Generation: The LLM generates an answer, ideally grounded in the provided context.
Key technical components:
If you chunk too small (single sentences), you lose context. If you chunk too large (entire documents), retrieval becomes imprecise. The sweet spot depends on your use case — customer support FAQs might use small chunks; legal document analysis might need larger ones with overlap.
Advanced RAG patterns:
Hybrid search: Combining dense vector search with sparse lexical search (BM25). Dense search captures semantic similarity ("car" matches "automobile"), while sparse search excels at exact matches (product codes, names). Production systems often use both.
Query transformation: Before retrieval, transform the user query to improve results:
Agentic RAG: Instead of a single retrieve-then-generate step, an agent iteratively decides: "Do I need more information? Should I search a different source? Is this answer complete?" This handles complex, multi-step reasoning.
Multi-modal RAG: Extending retrieval beyond text to images, tables, and structured data. Models like GPT-4V can process retrieved images; table retrieval requires special handling (text-to-SQL, structured extraction).
Evaluation metrics:
Research shows LLMs pay more attention to information at the beginning and end of long contexts, neglecting the middle. This affects RAG: if the most relevant chunk lands in the middle of 10 retrieved chunks, the model might ignore it. Solutions include reranking, limiting context, or position-aware prompting.
GraphRAG and structured retrieval:
Microsoft Research's GraphRAG (2024) constructs a knowledge graph from source documents before retrieval. For queries requiring synthesis across multiple documents ("What are the common themes in all customer complaints?"), graph traversal outperforms flat vector search. The graph captures relationships that vector similarity misses.
Fine-tuning vs. RAG trade-offs:
Retrieval-augmented pre-training (RETRO, REALM):
Instead of adding retrieval only at inference, these architectures incorporate retrieval during training. The model learns to use retrieved documents as part of its core reasoning, not just as a bolted-on feature.
Self-RAG and adaptive retrieval:
Self-RAG (2023) trains the model to decide when to retrieve (not every query needs it) and to critique its own outputs for faithfulness. This reduces unnecessary retrieval calls and improves answer quality.
Production considerations:
CRAG adds a self-correction step: after retrieval, a lightweight evaluator scores document relevance. Low-confidence retrievals trigger web search fallback or query rewriting. This handles cases where the local knowledge base lacks coverage.
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Data preprocessing for RAG — extracts text from PDFs, images, tables. The "plumbing" that makes RAG work. $25M Series A.